If you are looking to take part in online fundraising this article will provide you with a strategy for online fundraising and will help you identify three effective ways to raise awareness once your fundraising site is up:
Promote to your existing supporters - it is always easier to get your current supporters helping you to raise money. If you are already sending out a newsletter to them then spending time announcing your site before the site is up (let them know it is on the way) and then send out a letter letting them know it is now available.
Ask existing supporters with websites and blogs to help you raise awareness by adding details of your fundraising page to their website and/or blog
Still using existing supporters also ask them to add the details of your fundraising page to their social network profiles as many people belong to at least two or more.
Use offline advertising - create postcards and posters that you can put up at different community locations letting people know that your site is up and they can buy a product that will donate the profits to your cause.
If you have created an ecommerce store put a small catalogue together that you can send out via email with your “hotest products” recommended for members to buy
Write a press release about your new charity page and why you are raising money – send it out through free press release outlets and if you have the money to do it invest in sending out a paid press release too.
The local media where your office is based might enjoy having an article for their paper outlining how a local community group is using the internet to fundraise for a specific cause.
Gaining the assistance of your supporters to not only contribute financially but also to provide you with support getting the word out will help you campaign to fundraise online so don’t only ask them for money but make sure you include the supporters who may not have the financial means to support but may be able to help in other ways
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