Below are a few local search statistics that I found on the web which I hope will get your local business seriously considering the internet as a viable place to bring in new customers – but not just that. When your local businesses uses email markting and promotes information products you can also look towards building a long term income from your current expertise.
If you haven’t signed up to receive my free local search marketing report (sign up box on the right ==>) I encourage you to do that and to join in the Wednesday seminars I run because you can ask questions and get help. I have teamed up with an event organiser who will be helping me set up events within the Greater London area for local businesses looking to learn how to use the internet to raise their visibility and get found by the people searching for them.
Here are the stats for you
A government report highlighted the following
“In 2009 18.31 million UK households had internet access. This represented 70 per cent of households and an increase of 1.85 million households since 2008. Of all UK households 63 percent (16.5 million) had a broadband internet connection in 2009 and increase from 56 percent in 2008. The number of all households with broadband has increased by 6.6 million since 2006″ click here to download the report.
The Kelsey Group – provide independent and objective perspectives on local media and found
- 90% of consumer purchases are made within 20 miles of where people live or work
- 86% of all local searches are online
- 90% of these searches result in offline activity
TMP Directional Marketing found that
- 61% of those 90% of people searching online then went offline to purchase the product/service they wanted.
Stop and think about that. A massive Sixty One Percent of people who search online then go offline to buy what it is they were searching for and found. What if those 61% of people were finding your business online – what difference would an increase of 61% in new customers do for your business?
If you have a comment, suggestion, opinion or question about this blog post or you just want to say how it helped you please leave me a comment below.
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